I am MD RASAL AHAMED

Objective
Increase sales during the holiday season
Actions
- Developed a comprehensive email marketing strategy, including promotional offers, holiday-themed content, and personalized product recommendations. - Designed visually appealing email templates that aligned with the brand’s aesthetics. - Implemented segmentation to target different customer groups based on their past purchase behavior and preferences. - Conducted A/B testing on subject lines and email content to determine the most effective approach.
Results
- Achieved a 30% increase in sales during the holiday season. - Increased open rates by 25% and click-through rates by 20%. - Enhanced customer engagement and loyalty.

Objective
Optimize email deliverability to ensure important notifications reach users
Actions
- Performed a comprehensive audit of the company’s email practices, including sender reputation, email content, and list management. - Implemented DKIM, SPF, and DMARC authentication protocols to enhance email security. - Cleaned and segmented the email list to remove inactive or invalid addresses. - Trained the marketing team on best practices for maintaining high deliverability.
Results
- Increased inbox placement rates by 20%. - Reduced bounce rates by 15%. - Enhanced overall email performance and user satisfaction.

Objective
Ensure secure and efficient email communication for the company.
Actions
- Conducted a needs assessment to determine the best email server solution. - Set up and configured a dedicated email server with robust security measures. - Migrated existing email data to the new server with minimal downtime. - Provided training and documentation for IT staff to manage the server.
Results
- Established a reliable and secure email system for over 200 employees. - Reduced email downtime to virtually zero. - Improved internal communication and productivity.

Objective
Increase donor engagement and retention
Actions
- Developed an email automation strategy to streamline communication with donors. - Segmented the donor list based on donation history, engagement levels, and interests. - Created personalized email content tailored to each segment. - Implemented automated workflows for welcome emails, donation confirmations, and event invitations.
Results
- Achieved a 25% increase in donor engagement. - Increased donor retention rates by 15%. - Enhanced overall fundraising efforts and event participation.

- Managed the migration of an email marketing platform from Mailchimp to SendGrid for a digital marketing agency, ensuring a smooth transition with no downtime.

- Designed and executed A/B testing for various email campaigns for a B2B company, optimizing subject lines and content, which resulted in a 15% increase in open rates and click-through rates.

Objective
Empower small businesses to manage their own email marketing
Actions
- Provided comprehensive training on email platforms like Mailchimp and Constant Contact. - Created step-by-step guides and tutorials for common tasks and best practices. - Offered ongoing support to address any issues or questions. - Conducted regular check-ins to ensure continued success and improvement.
Results
- Enabled small businesses to independently manage their email marketing. - Increased confidence and competence in using email marketing tools. - Improved email campaign performance and business growth.

Created and managed a monthly newsletter for a health and wellness brand, which helped grow their subscriber list by 40% and increased website traffic by 25%.